CASE STUDY:
FORT WORTH AIR
& SPACE MUSEUM
The premier up-and-coming museum of Fort Worth chose Blue Nelson as their agency to partner with. The main design focus has been launching the museum, and gaining support from the community and business leaders of Fort Worth. The logo design abstractly represents aviation and innovation, while all branding elements project a museum that is building upon past history, while focusing on future, science, and technology.
CASE STUDY:
PHARMACY HEALTH NETWORK,
PRESENTED BY CARDINAL HEALTH
Blue Nelson recently won first place national PIA Midamerica graphic excellence award for a media kit designed for Pharmacy Health Network. The main challenge has been designing an innovative, clean look that captures the attention of both ad agencies and pharmacy owners.
CASE STUDY:
FUZION FOOD GROUP
Blue Nelson designed a look for a cutting-edge, all-inclusive convenient store company that needed to gain attention from prestigious ad agencies, and consequentially sell in-store digital ad space. “Fresh” and “progressive” were key phrases that guided the design process.
CASE STUDY:
WESTERN VETERINARY CONFERENCE
Western Veterinary Conference (WVET), one of the largest gatherings of veterinary practitioners in the world needed a fresh, new branding for their annual conferences. We accomplished the goal by bringing sophistication and a contemporary appeal with a Southwest feel.
CASE STUDY:
SEALED AIR CORPORATION - VALICORE
For a 5K run, Blue Nelson codeveloped a guerilla marketing campaign during one of the largest trade shows for renewable wind energy (AWEA). We enlisted in the AWEA 5K run, wore custom printed athletic T-shirts as a teaser, then handed out flavored oxygen branded by Sealed Air—we dubbed it “sealed air” from Sealed Air. After a hard run, all participants from the run could enjoy a fresh burst of oxygen. The tag and packaging directed them to a landing page, with availability to sign up for more info.
CASE STUDY:
MY RSNA
From the initial ad mock-ups for RSNA, it was evident that the photography needed to be specific and targeted for the Radiology industry. RSNA wanted to see professional radiologists and not pictures of random people dressed as a doctor in scrubs with a stethoscope. Art directing the photoshoot, developing an extensive style guide, and working with copywriters for the ads made a successful campaign for myRSNA, a website tool for RSNA members.
CASE STUDY:
KITCHEN & BATH INDUSTRY SHOWCASE
Blue Nelson developed the new identity and branding for the Kitchen & Bath Industry Show (KBIS), the world’s largest international trade show event dedicated to the kitchen and bath industry.
CASE STUDY:
KOKO P SPORTS
Blue Nelson developed branding, ads, website, brochures, jewelry photography and image touchup for Koko P Sports, a small handmade sports jewelry company that was gaining exposure in famous sports avenues like LPGA, PGA, and Wimbeldon, along with popularity among celebrities.
